E-commerce trends in 2023

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The article “E-commerce trends in 2023”, published on the CTT blog, is a summary of the E-Commerce Report 2023, presented at E-commerce Day on 9 November 2023, and provides an overview of the main trends that will shape the e-commerce market in Portugal next year.

Some of the most important e-commerce trends in 2023

  • Growth in online commerce: The Portuguese e-commerce market is expected to continue to grow in 2023, with an 8 per cent increase in sales compared to 2022.
  • Increase in e-commerce penetration: The percentage of Portuguese who shop online is expected to rise to 75 per cent by 2023.
  • Market consolidation: The e-commerce market is expected to consolidate, with fewer companies competing for a greater share of the market.
  • Increased importance of marketplaces: Marketplaces such as Amazon and eBay will continue to gain importance in the Portuguese e-commerce market, along with Worten and Fnac.
  • Growth of mobile commerce: Mobile commerce will continue to grow in 2023, with more and more people using their smartphones and tablets to shop online.
  • Personalisation of the customer experience: E-commerce companies will need to invest in personalisation to offer their customers a more relevant and enjoyable shopping experience.
  • Sustainability: Sustainability will become increasingly important to online consumers, and e-commerce companies will need to find ways to reduce their environmental impact.

Other trends mentioned in the article:

  • Increasing importance of social networks in e-commerce
  • Growth of social commerce
  • Development of new payment technologies
  • Increasing importance of logistics and delivery


The Portuguese e-commerce market is constantly evolving, and companies that want to succeed in this market need to be aware of the latest trends. The article “E-commerce trends in 2023” is a good starting point for companies wishing to prepare for the future of e-commerce in Portugal.

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Final note

The CTT e-Commerce Report is an annual study that shares relevant information about e-commerce in Portugal. This report presents the main trends and best practices in the Portuguese market to help boost your business.

The 8th edition of the CTT e-Commerce Report was presented at the CTT e-Commerce Day, event, where, in addition to e-commerce trends in 2023, the impacts of Artificial Intelligence on accelerating e-commerce growth and environmental sustainability on e-buyers’ online purchasing decision processes were also explored.

This sector is booming and it is essential to keep up to date with trends in order to remain competitive.

For more details, you can access the CTT e-Commerce Report 2023 and learn about the trends in this growing sector. These reports provide valuable analyses for those involved in the world of e-commerce in Portugal.

For more information:

Read the full article: E-commerce trends in 2023 in Portugal

You can also read our post about E-commerce in Portugal: Complete guide to success

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